How to Become a Security Industry Thought Leader

This article was published by Security Business Magazine in June of 2023.

Four ways to enhance your visibility and influence in the industry

The importance of thought leadership in the evolving security integration industry cannot be overstated, as the industry relies on the valuable insights and guidance of industry leaders to shape its future.

This was particularly evident at the recent PSA TEC event, where subject matter experts took the stage to lead engaging discussions on systems integration, security technologies and the current state of the industry. Assembling leaders at the forefront of their fields and with diverse perspectives evoked healthy conflicts and the opportunity for thought leaders to emerge. It became evident that exploring the ubiquitous role of AI and the evolving role of manufacturers were topics that warrant more discourse in the industry.

Thought leadership surpasses mere expertise and knowledge of industry best practices. It entails insightful analysis and compelling content that resonates with the target market and positions individuals as leading authorities within the industry. By intentionally increasing the visibility of a specific expertise, industry influence can be elevated and marketing objectives such as building brand awareness, establishing credibility and generating new business can be realized. Importantly, thought leadership requires adopting a fresh and insightful perspective on everyday challenges, predicting emerging trends or boldly challenging conventional wisdom.

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